If there’s one thing Insite Graphics stands for, within the universe of print, it’s innovation. We continuously strive to deliver something a little bit different to our customers, and that’s why we always love going to EuroShop. This year’s EuroShop was bursting at the seams with creativity and off-the-wall thinking, including a ceiling made from[…]
Yes, as the Beach Boys’ sang, ‘wooden it be nice’ to see some creative use being made of wood in the exhibitions halls of our industry? EuroShop 2017 was, in that regard, very nice. There was wood deployed across the halls in just about every conceivable role, from flooring to walls, and structures to design[…]
How often do we attend an event, conference or exhibition where the stands are illuminated by the usual fluorescent strip or standard spot array? Whilst they are functional and light the stand, there is so much more that can be achieved with effective lighting. Never was this more apparent than at our recent sojourn to[…]
With the rise of the ‘craft’ market across everything from beer to clothing, furniture to food, and its association with the word artisan, what we discovered at EuroShop 2017 was that our industry is firmly following that trend. It became increasingly obvious to us, as we wandered around the halls, that the level of detail and[…]